When it comes to all-inclusive branding, the link between packaging and display cannot be denied. So, to create a strong sense of brand appreciation and recognition among your target audience, you must find the connection between the two in a way that best showcases their benefits.
How a product is packaged, advertised, and displayed in stores should work together to create a cohesive message. To assist you, today we are going to explain some of the more important points highlighting the link between in-store displays and packages. Furthermore, we've also included some ideas and examples to help you see how this symbiotic relationship can be achieved.
Making Displays and Packaging Work Together
Sometimes, it can be hard to see the connection between in-store displays and product packaging. As a result, vendors will save time and cut corners with a cookie cutter cardboard display that may not complement the design elements of the products themselves.
But, what the heck? There can’t be anything wrong with saving money and it’s not like customers notice the display, right? Don’t the products speak for themselves? You may think so if you don’t look at the bigger picture. But, you must remember that the market is inundated with products that are similar to yours. And, just like you, they too are competing for the customer’s attention. That being said, it’s quite easy for your items to get lost amidst the sea of like products.
So, what can you do? To be honest, there are some limitations on the type of display you can use, dependent on the specifications put forth for each individual retail setting. But, the good news is, there are a plethora of creative ways in which you can implement a display that fits perfectly with its packaging. These two factors can be put together in such a way that they complement each other and create a comprehensive retail experience. Furthermore, if you do it right, it's possible to tie into your advertising scheme as well.
Extraordinary Packaging Display Combinations
Still unsure of the link between in-store displays and product packaging? Let's put your questions to rest by discussing a couple of examples. In this way, you can see for yourself how incredibly simple it is to find a balance between the two.
Jack Link’s Jerky- Recently, this company came up with a great concept. Their in-store display campaign features a simple corrugated cardboard holder with the capacity to fit 12 boxes, and each one contains several individual packets of jerky. This display used the same logo and color scheme of the boxes and was even a similar shape. Also added to the display is their popular saying, “Feed Your Wild Side.” These elements combine to form a comprehensive brand awareness campaign that neatly ties display, packaging, and advertising messages into a consistent story for consumers.
Milkbone Dog Treats- Albeit being more complex than Jack’s, this company's in-store display theme is another great example for you to follow. They used a four-tiered corrugated display, featuring multiple shelves (each one with a different kind of treat), and a foundation column in the shape of two bones that connect at a diagonal angle.
To help you further, consider the following key elements of product packaging:
Ensure that it travels well: Besides having a killer design that immediately catches the attention of your target audience, your packaging and display needs to be able to travel from one point to the other easily and with minimal damage. If your product is fragile or bulky, you need to get materials that are designed to be strong and durable. If it’s going to be sitting on a retail shelf, then more effort needs to be put into the outward display.
Material matters: You wouldn't want to live like the old lady in the shoe. Can you imagine what her house smelled like? Likewise, you won’t want your beloved product to be housed in the wrong material either. While this statement may seem random, the point is you must treat your product with the same respect that you give yourself. When you are picking the caliper (thickness or weight) of your packaging material, you have to consider what’s best for your product. For instance, paperboard is a lightweight material that gets great printing results and is best used for retail products, hardware items, pharmaceuticals, cosmetics, dairy, and food. Corrugated packages, on the other hand, are sturdy, flexible, and best used for e-commerce packages, shipping cartons, produce, and heavy or fragile items.
Get to know your audience: When picking the right packaging, it’s essential that you gain a deep understanding of your target audience. So before putting the finishing touches on your design, do your homework, find out who your key demographic is and cater to their needs. In this way, your product will tempt and tantalize exactly who it needs to.
Now that you’ve gotten a basic understanding of the important link between the cardboard displays in stores and product packaging, you can see that the possibilities for your own campaign are plentiful. It’s simply a matter of coordinating all the elements so they fit together cohesively.
Article provided by: http://www.osicreative.com/