Coca-Cola European Partners (CCEP) recently launched GLACÉAU Smartwater Sparkling, a vapor-distilled spring water with added electrolytes and carbonation for a clean and crisp taste. CCEP worked with Constantia Flexibles to create a pressure-sensitive label that fits with the brand’s values. The label is designed so its messaging can be seen through the bottle. Constantia Flexibles created a label using inks with the right opacity so that the design could be seen on the front and back of the bottle, viewed through the water.

Additionally, it was a key priority that the labels be recyclable. The labels are gravure-printed on Avery Dennison’s recyclable CleanFlake material, the same material used on the original GLACÉAU Smartwater so that rather than becoming waste, the labels can be used to make new products. This means that the GLACÉAU Smartwater business will recycle around 70 tons of waste each year, and the carbon footprint of CCEP’s factory will be reduced by approximately 80-100 tons of carbon dioxide per year.

Jane Buckley, operations director at CCEP, says: “With around half of the total carbon footprint of our products coming from packaging, we are determined to set the standard for sustainability in this area.”  •