Plastic packaging producer Dairypack Tubs joined forces with Constantia's Verstraete IML for the development of the new Dairymaid ice-cream packaging and successfully so. The new Country Fresh IML (in-mold label) packaging is the first ice-cream packaging in South Africa with an IML label that covers the entire lid.

From a traditional scoop of vanilla ice-cream to cheesecake ice-cream with blueberries, Dairymaid's broad range of flavor caters for all tastes. Thanks to the brand new IML packaging the delicious Dairymaid Ice-Cream Treats receive the attention they deserve on the store shelves. The streamlined IML packaging has a seamless design, is compact and allows efficient stacking.

Joe Kaddoum, IML regional sales manager MEA Verstraete, explains: “The new IML packaging in 1.8L & 1.5L formats catches your eye on the shelf thanks to its streamlined and seamless design. The orange peel IML label covers the majority of the tub and the entire lid. Orange peel is the most popular look & feel option for a number of reasons: the film is cost-efficient and process-friendly. And the branding opportunities of in-mold labeling are endless. On top of that, the new design excels in user-friendliness. Check the ‘open here’ corner. Because the packaging is so compact, shop owners are able to stack up to 25% more and the packaging fits perfectly in small, modern freezers.

The efficient stacking of the new IML packaging has made transport more stable and thus safer.  Thanks to advanced injection moulded technology the packaging weighs 10% less which reduces the ecological footprint. Moreover the packaging and the IML label are completely recyclable.

Dairypack Tubs’ innovative IML packaging won a Worldstar Award 2017; as well, the plastic packaging producer also received an Afristar Award 2016. Wendy Rautenbach, category head, Dairymaid: “As market leader you have to keep innovating.  We are very pleased with these awards because we know it is a real market game changer.”

“For this big project we wanted to collaborate with a plastic packaging producer with the necessary expertise.  We knew that Dairypack Tubs was the right choice for a project of this size. This is the second time Dairypack Tubs has won an Afristar Award for IML packaging with Verstraete IML labels. The award is therefore great recognition of Dairypack Tubs and Verstraete IML's IML expertise," says Rautenbauch.