Ciao Bella, maker of premium gelato and sorbetto, announced a packaging overhaul aiming to evolve the brand to be more on trend, competitive and "approachable." While the new brand design maintains some familiarity, it also brings back its iconic "C" swirl reminiscent of its early days. Clean, clear packaging depicts instantly recognizable ingredients that tie to the frozen treats' natural colors. Along with the new logo, Ciao Bella, in an unprecedented move, is replacing its current 14 oz. jar with a larger, cylindrical shaped 16oz container without raising prices.

"The premium segment within the specialty frozen dessert category has witnessed tremendous growth in the last several years, particularly in the pint segment. We believe there is great opportunity to give back to our consumers with the larger container at no cost to them. We expect the introduction of our new design and pint will appeal to new fans while also maintaining our loyal brand fans through extraordinary flavor profiles and value," says Carlos Canals, CEO of Ciao Bella.

"As a company, it was important for us to create packaging that best reflects who we are as a brand and what we stand for, that means clean, natural, transparent, and approachable. Now, you'll see our unwavering commitment to the best tasting ingredients from around the world and the excitement and appreciation of what crafting authentic gelato and sorbetto really means to us."

The new Ciao Bella 16 oz. pints will start to hit retail shelves nationwide this month and will maintain its $4.99 SRP.

Established in 1983, Ciao Bella began creating authentic gelato & sorbetto in a small gelateria in New York City's Little Italy, a neighborhood rooted in flavor and a love for delicious food. Committed to hand selecting the finest ingredients and crafting them into today's best flavor interpretations, Ciao Bella's premium products are driven by the creative vision and artistry of our chef, and inspired by Mediterranean culture and cuisine. For more information, please visit www.ciaobellagelato.com.