Bertolli has launched a butter and olive oil blend infused with lemon and chili for the ever-busy consumer. Home cooks can simply add Sensations Lemon & Chilli to the pan with chicken, fish and vegetables to create a delicious tasting meal.
To communicate the key benefits of this new product, Bertolli sought the help of London-based studio, Slice Design, to bring the pack design to life. Slice was tasked with naming and pack design for an NPD addition to the Bertolli range. The brief was to clearly communicate the versatility, convenience and usage of the premium blend with butter and olive oil on pack.
The carton design includes an illustration on front of pack to demonstrate the usage of the product and a recipe suggestion on the back panel. The front panel also highlights the fact that the product doesn’t burn as quickly as butter at high temperatures due to its blend of butter and olive oil.