HFactor, a functional water that caters to the health, wellness and lifestyle needs of active consumers, announces a complete redesign of its packaging. To upgrade functionality, HFactor’s Hydro-Pack, acclaimed for its ability to effectively retain hydrogen, features an easy-open twist-off spout. In addition, the pouch now includes an enhanced hour-glass structure, along with a revamped modern aesthetic.
The new spout will replace the brand’s “rip and sip” top and has undergone multiple rounds of development to ensure its composite of specially formulated materials retain HFactor’s levels of hydrogen. The distinctive pouch has retained its signature aquatic look, reflecting a sleeker and more minimalist design. Additional pouch upgrades include a matte finish, horizontal logo and the introduction of a blue-green color palette.
“While our original package was praised for its unique ergonomic design, we recognized the challenges of our rip-top,” says Gail Levy, founder and CEO of HFactor. The new packaging was rolled out during May in an easy-to-open 12-pack designed specifically to fit neatly into refrigerators. HFactor is currently available at more than 1,100 retail stores and on Amazon.com. www.hfactorwater.com