Plum Organics, a leading organic baby food brand credited with revolutionizing the baby food category with the introduction of the spouted pouch, announces the launch of Baby Bowls: culinary-inspired baby food blends in a spoon-friendly dish.

The first product line of its kind in the jar segment, Plum's Baby Bowls combine style and substance with beautiful design, improved function and flavorful recipes featuring organic ingredients like avocado, turmeric, cauliflower and chia.

"Making the transition to solid foods is a major milestone for parents and babies. Babies eat with all of their senses, which makes spoon feeding a great way to start introducing the vibrant hues, textures and complex flavors that are so important for nurturing palate development," said Dr. Alan Greene, pediatric advisor and member of Plum's Wellness Advisory Panel. "Baby Bowls celebrate interactivity between parent and child, with a thoughtful design that showcases the beautiful colors of Plum's recipes."

Each bowl features:

• Easy storage: a domed lid for seamless resealing and stacking
• Intuitive design: a lightweight dish that rests in the palm of the hand, making it easy for parents to spoon out every last bite
• Thoughtful details: a built-in spoon rest and on-pack freshness marker
• Eco-friendly packaging: a bowl and lid made from recyclable, lightweight, non-BPA plastic for a significantly smaller footprint than heavy glass jars

Best known for its award-winning design and product innovation, Plum Organics is credited with shaking up the previously dormant baby food category in 2009 by introducing the flexible pouch format that now makes up 28% of all baby food sold in the U.S. market.

"While our baby food pouches are widely popular, we know many new parents are still starting baby food with jars, giving us an opportunity to innovate the stagnant jar segment," says Ben Mand, senior vice president of innovation and marketing at Plum Organics. "It's crucial for us to meet parents where they are by providing a range of delicious organic options for different feeding occasions. As a brand by parents for parents, our goal is to have families' needs covered, whether they're at home or on-the-go." 

Baby Bowls can be purchased at national retailers including Amazon, Target, buybuy BABY, Wegmans, HEB and Kroger, and will continue to roll out at additional retailers in the coming months.