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Brand Packaging

Pet Food Stew Good to Be True in 100% Recyclable Carton Packaging

New Pet Food Stew Good to Be True
October 19, 2017

Known for its high quality premium pet food and commitment to sustainability, Petcurean, is expanding its popular NOW FRESH™ line with stew and pâté recipes for dogs and cats, made with 100 percent fresh wild salmon, turkey, or pork in nutrient-rich turkey bone broth. With zero genetically engineered ingredients, and available in industry-leading recyclable and reclosable Tetra Pak® cartons, NOW FRESH stews and pâtés bring innovative fresh and healthy food options that pet parents can feel good about buying and serving.

“Our NOW FRESH stew and pâté recipes have a number of characteristics that make them a unique category leader in the wet food market, including fresh, human-grade ingredients, and innovative eco-friendly packaging,” says Walter Cosman, general manager at Petcurean. “We have long been testing recipes to add fresh, healthy and delicious wet food offerings to our NOW FRESH line-up, and are excited to now offer them for pets across the U.S.”

So fresh, like it’s served straight from the pot, Petcurean’s new NOW FRESH stews and pâtés are perfect served as a treat, topper, or as a complete and balanced meal. They are available in six delicious recipes: turkey stew for dogs and cats, pork stew for dogs, wild salmon stew for cats, pork pâté for cats and wild salmon pâté for cats. All recipes are non-GMO and made in a human-grade facility with human-grade ingredients including 100 percent fresh wild salmon, turkey or pork, and fresh potatoes, carrots, peas, cranberries, sweet potatoes, and apples - all excellent sources of antioxidants, essential vitamins and minerals and dietary fiber to support digestive health. NOW FRESH stews and pâtés are made with turkey bone broth, which adds a great source of collagen and a meaty flavor that both dogs and cats love. Other recipe highlights include:

  • Omega 3 & 6 oils from coconuts and canola to promote skin and coat health
  • Flaxseed, an excellent source of dietary fibre and essential omega 3 & 6 fatty acids
  • Dried kelp, a natural source of iodine, dietary fibre, vitamins, and minerals
  • Zero grains, gluten, wheat, beef, chicken, corn, or soy
  • Zero rendered meats, by-products, added growth hormones or artificial preservatives

Petcurean is one of the first pet food companies to choose Tetra Pak® cartons as an innovative and sustainable packaging option. NOW FRESH is packaged in Tetra Pak® cartons that are manufactured from Forest Stewardship Council™ (FSC™)-certified paperboard and other controlled sources. Made from 69 percent renewable materials, they are 100 percent recyclable, and BPA-free. The packaging uses less raw material and is more compact to ship than cans, lessening the impact on the environment.

With an easy-to-open tear-off strip and no sharp edges, Tetra Pak® cartons are safe to handle and are reclosable.  NOW FRESH stew & pâté recipes are cooked at the lowest temperature for the shortest time possible and are cooked directly in the Tetra Pak® cartons to help prevent cross contamination. This cooking process helps to ensure:

  • Improved ingredient digestibility and nutrient availability
  • Improved protein functionality and palatability
  • Naturally occurring pathogens are destroyed
  • The food is shelf-stable

Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the U.S. and more than 25 countries internationally.

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