As more consumers turn to plant-based dairy alternatives for health and dietary reasons, Coffee-mate has introduced all-natural, plant-based creamers. Made with almond and coconut milk under its Natural Bliss sub brand, the line launched with four flavors: Vanilla, Hazelnut, Caramel and Sweet Crème.
Nestlé brought in the brand design agency Chase Design Group to create a package design that immediately communicates the simple, natural ingredients on the front of the pack. According to Paula Hansanugrum, creative director, Chase Design Group LA, “We knew we had to balance the credibility of an established, leading brand with the needs of a discerning health-conscious consumer.” The designs combine minimal, evocative ingredient photography with natural textures and elegant typography to convey the flavors and plant-based ingredients.
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