Pepsi Generations Cans Celebrate Music History with Retro Look
To honor iconic musical partnerships of Pepsi past and present, the brand is rolling out limited-edition Pepsi Generations icon cans featuring superstars Michael Jackson, Ray Charles and Britney Spears, and retro Pepsi logos from each artist's era. The limited edition packaging will be found on regular Pepsi and Diet Pepsi this summer and available at major retailers nationwide in 20-oz., 12-oz. can 12-packs and 24-packs. Fans can collect all three cans via multipacks, which will feature one of the three artists in each pack.
The world was first introduced to the Pepsi Generations campaign with the "This Is the Pepsi" national Super Bowl commercial. From supporting emerging musical talent through platforms like Pepsi Sound Drop to marquee ads featuring world-class musicians and jaw-dropping Super Bowl Half Time Show performances, Pepsi's heritage in music will shine through in this phase of the global campaign.
"Pepsi Generations has been an incredibly special campaign for us and music has always been at the heart of it," said Stacy Taffet, sr. director, marketing, Pepsi Trademark, North America. "This summer, we're continuing that momentum for consumers of every generation with incredible music partnerships, performances, integrations and brand new music and summer-themed Pepsi Stuff. We can't wait to give our fans a reason to celebrate the summer season."
Pepsi will celebrate all summer throughout the U.S. with the full portfolio—Pepsi, Diet Pepsi, Pepsi Zero Sugar and Pepsi Wild Cherry.