Health food brand Aduna has launched a new selection of nutrient-rich African super-teas designed by Carter Wong.
Vibrant patterns and eye-catching color combinations, crafted by the London-based design studio, differentiate between each of the five flavors. These original patterns adopt an illustrative style typical of West African fabrics to reinforce the authenticity of the brand whilst creating standout on shelf and demonstrating the strength of flavor within each cup.
With the new Super-Teas range, the benefit of the ingredients is placed of greatest importance on pack, with the individual flavor profiles sitting underneath. The health benefits of Moringa, Baobab, Cacao, Hibiscus and Turmeric are clearly identified with an engaging, informal tone of voice, supported by simple graphics that encourage the consumer to “Drink tea, feel good, do good.”