Specially marked Frito-Lay Variety Packs will contain chip bags that have a talk bubble where parents can write a note of love and encouragement directly on their kids' favorite Frito-Lay Variety Packs flavor. The Snackable Notes chip bags are available until September 9.
According to a recent Frito-Lay Variety Packs survey, the majority of parents (75 percent) worry about their kids' happiness while they are at school, and 81 percent stated that they seek ways to give their kids encouragement when they are apart. The chip brand says Snackable Notes are a creative way for parents to connect with their kids during the school day when they're apart.
Frito-Lay is also asking consumers to submit their favorite Snackable Notes to www.SnackableNotes.com for a chance to win a $1,000 weekly prize. One lucky winner will be randomly drawn each week. In case parents are experiencing writer's block after a summer off from making lunches, Frito-Lay Variety Packs is introducing a new Amazon Alexa skill, Snackable Notes, to help inspire parents. Starting later this month, parents can say, "Alexa, open Snackable Notes," or search for Snackable Notes in the Alexa app or Alexa Skills store to hear lunch note inspiration from three categories: funny, encouraging and thoughtful.