Chobani Launches New Chobani Gimmies for Kids
Starting this month, Chobani is rolling out 13 new flavors under the Gimmies platform nationwide. The launch includes Crunch, which is similar to the popular Chobani Flip format, yogurt Milkshake drinks, Pouches and Tubes.
Like all Chobani products, Gimmies are made with only natural, non-GMO ingredients, and never any thickeners, preservatives, or artificial sweeteners.
To develop its latest platform - the most significant launch since it unveiled Chobani Flip - food makers at Chobani met with parents and children across the U.S. to develop the Gimmies platform. This personal connection made it clear that good-for-you-foods like yogurt lack fun - and Chobani's goal was to change that.
The Gimmies platform ends the battle between parents and kids with a line of yogurts that kids would want, and parents are excited to hand over. Chobani's in-house creative team developed a new brand and product that will serve as a foundation to spark kids' curiosity and excitement for more nutritious foods.
To support the Gimmies platform, Chobani will launch an integrated campaign that will showcase our innovative and good-for-you yogurts, featuring national television advertisements, online video, shopper marketing, social and PR programs.image: PRNewsfoto/Chobani, LLC