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Brand Packaging

Chobani Launches Its First-Ever Celebrity Co-Branded Product with Cody Rigsby

celebrity

The Chobani Complete Shake Cody Rigby


Images courtesy of Chobani

Cody_Rigsby_and_the_limited_edition_Chobani_Complete_Shake.jpg
celebrity
Cody_Rigsby_and_the_limited_edition_Chobani_Complete_Shake.jpg
October 13, 2021

Chobani announced today a limited-edition Complete Shake featuring Peloton instructor and fitness star Cody Rigsby. The Chobani Complete Shake Cody Rigsby Edition has 25 grams of high-quality protein with all the essential amino acids needed for building muscle—making it a functional and delicious pre-and post-workout snack for everyday athletes and fitness professionals.

"I've been a fan of Chobani yogurt for many years. This is a partnership made in heaven as we both love making sweat and nutrition accessible to all levels of fitness fans," said Cody Rigsby. "Now I can grab and go with my go-to snack that's great tasting and good for you. Look, mom! My face is on my favorite yogurt!"

Rigsby draws riders to his classes with his infectious energy and engaging social commentary, encouraging his audience to push themselves while having a blast in life.

"It is important for us to work with people who are authentically fans of Chobani, like Cody," said Federico Muyshondt, Chobani's Chief Commercial Officer. "To have Cody champion our advanced nutrition yogurt will help more people learn about the power of Chobani Complete as a great complement to their active lifestyles."

Chobani Complete is easy to digest and offers up to 25g of complete protein*, 3g of fiber, 0g added sugar** and no lactose. This advanced nutrition yogurt was first introduced in July 2020. Chobani has since continued to innovate and introduce new lines of functional food for people looking for a healthier spin on traditional dairy. Most recently Chobani launched Chobani Zero Sugar**, a first-of-its-kind dairy snack with zero sugar – naturally. As always, Chobani Complete products are made with non-GMO ingredients, no artificial sweeteners, preservatives, starches, or artificial flavors. We also only use locally sourced milk.

Key facts about other Chobani Complete products:

  • Available in 3 different formats:
    • 5.3oz cups are available in five flavors: Blueberry, Vanilla, Mixed Berry, Strawberry and Peach
    • 10fl oz shakes are available in four flavors: Banana Cream, Mixed Berry Vanilla, Strawberry Cream, and Vanilla
    • 32oz tubs are available in Vanilla 
  • Every Chobani Complete product has 15-25g of complete protein, zero grams of added sugar**, is a good source of fiber, diabetes-friendly, gluten-free, lactose-free and made with only real fruit.
  • Packed with protein and offers all nine essential amino acids, which are the building blocks of proteins for the body
  • Contains billions of probiotics as well as prebiotic fibers so your body can get the best of both worlds.

*15g in 5.3oz, 17g in 6 oz, 25g in 10 fl oz
** Not a low-calorie food

 

KEYWORDS: celebrity branding Chobani Cody Rigsby dairy companies dairy food dairy food packaging dairy foods limited edition packaging limited edition packaging design

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