Part of a global celebration, the brand is also partnering with The ComedyCures Foundation to offer a free web experience where fans can share their laughter with those who need it.

The limited-edition vodka bottle features frosted blue glass and an upward spiral design of 16 swirls.

For the first time in the brand’s history, Jägermeister is changing the front label of the iconic liqueur across the world. 

Lay's® Poppables™ launches limited-edition bags featuring five characters from upcoming "Trolls World Tour" film and bags also feature on-pack code as part of sweepstakes in which fans can win free pair of movie tickets.