"Women who embraced our Neutrogena Skin 360 personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin—and they told us they want more," said Sebastien Guillon, Global President of Beauty, Johnson & Johnson Consumer Inc.
Sheet masks are a particularly effective vehicle for potent skincare ingredients because they create a physical barrier that locks them in and maximizes efficacy. Personalization with the Neutrogena MaskiD happens in three ways – first with the shape of the mask itself. Using a smartphone 3D camera, the user simply snaps a selfie to create a precise, multi-dimensional map of her face and the exact measurements and shape of her nose, space between the eyes, lips, and other unique physical characteristics.
Next, personalized data from the Neutrogena Skin 360 system creates the virtual equivalent of a knowledgeable dermatologist and analyzes the skin's needs, making a recommendation for what ingredients will be most beneficial and where. Finally, using a proprietary 3D printing process, high-efficacy ingredients are printed onto the custom-fit hydrogel mask on the exact zones of the mask where they will deliver the greatest benefit for that individual.
Neutrogena MaskiD will be sold exclusively on Neutrogena.com to consumers in the United States beginning in Q3 of this year. Anyone interested in joining the waiting list to be the first to try the brand's first-ever personalized skincare product can sign up now at Neutrogena.com/MaskiD.
The Neutrogena MaskiD™ will debut at the Consumer Electronics Showcase (CES) in Las Vegas.