Millennials are continuing to shape the current consumer landscape in today’s digital world. According to a recent GlobalWebIndex report, 68 percent of millennials use smartphones to access the internet, and they spend an average of nearly four hours online each day. This creates hyper-connected consumers with the ability to research brands at their fingertips. While they expect premium perks or features, this age group also wants to continue to pay the same price. As brands are tasked with meeting the needs of this consumer group, they often ask themselves, “What can we do to keep up?”
This is where packaging can help. The right package can disrupt store shelves and e-commerce sites, and it can make a brand stand out not only with millennials but all consumers. 2019 will prove to be a year when more brands work to connect with consumers by accelerating change with their packaged offerings. Brands should look closely at utilizing some of the latest packaging solutions as they introduce product extensions that incorporate e-commerce and sustainability solutions.