Disruption Is The New Normal
If there was one word that summed up the packaging industry in 2018, it would be disruption. The shift from retail to e-commerce, the innovation of IoT, the expanding cannabis market and the war on plastic are only a few examples.
But all of this change isn’t a bad thing. This disruption is what will continue to grow and push package designers and brand owners to evolve this year.
Armed with the right information disruption is, in fact, an amazing opportunity to grow your business. In this issue and throughout 2019, BrandPackaging will be taking an in-depth look at how to turn these disruptions into revenue.
Of course the January/February issue wouldn’t be complete without a packaging design trend forecast. Personally, I can’t get enough of these New Year forecasts, and I get inspired by the designers and brands creatively leading the way.
Call for speakers!
Speaking of all you creatives, BrandPackaging wants to hear from you!
BrandPackaging is searching for engaging design and packaging pros to share their knowledge at Packaging That Sells. This year’s PTS event is October 28-30 in Chicago.
Go to brandpackaging.com/packaging-that-sells/submit-abstract for more information or email me directly. I’m looking forward to hearing from you.
Cheers to a prosperous 2019!