U.K.-based JD Sports—a leading retailer and distributor of branded sportswear—recently announced that profits have surged due to the rising athleisure trend of people wearing sportswear and trainers outside of the gym.
Retail-ready packaging plays a crucial role with brands competing with hundreds of others on the store shelves for that few seconds of the consumer’s attention and to catch them at their Zero Moment of Truth (ZMOT)—a term first coined by Google. This is where display packaging comes in.