The digital process for printing on pouches responds to current trends, i.e. significant numbers of SKU’s, shorter lead times, and the rising popularity of pouches in store. Brand owners looking for shelf impact for their products are drawn to flexible pouches for their ability to stand, their light weight and their sustainability. Xeikon has simplified a key part of the overall production process to provide a fast turnaround solution.
“This is a prime example of what we call "customer driven innovation. By focusing on this application, we are supporting our customers’ requirements and also responding to the current trends in consumer preference. This development takes our digital production portfolio to the next level. With its technological expertise, Xeikon is ideally positioned to provide innovative digital processes,” says Filip Weymans, Xeikon’s Vice President Marketing.