If a buyer didn’t have a trusted source back in the days of buying pot before it was legal, he or she could end up with a bag of oregano—or something worse. Thanks to legalization, the chances of that happening again are practically nil in states where pot is legal and people can buy from a licensed dispensary. Plus, those in the cannabis business are going the extra mile to ensure a quality experience.
Brand owners and packaging designers have jumped on this new trend as well. Through augmented reality (AR), brand owners can communicate to consumers everything they need to know—from where the plant originated and when it was planted to CBD and THC content, child-resistant features and much more.