It’s no secret that brands, regardless of industry, are constantly exploring new ways to incorporate sustainability into their products or business models. But there are still plenty of surprises coming from consumers when it comes to buying eco-friendly products.
The new “Buying Green” research report by Exal Corp. and Boston Consulting Group dives into how sustainability affects purchase decisions in consumer goods, and the data dispels some long-held myths. By understanding who’s buying green and how much they’re willing to spend, you can help your company meet customer and shopper demands, while developing your own corporate social responsibility strategies.