The Future of the Fast-Moving Consumer Goods Sector
From nearly 100 global and local reports, case studies and insights from experts including McKinsey, Mintel and Nielsen, a report by Davidson Branding highlights seven key drivers of consumer behavior that define successful modern-day fast-moving consumer goods (FMCG) brands. These are the things that actually impact what people buy in store and whether they will repurchase it. Reflecting on both the long-term trends and the short-term impact of COVID-19, this report speaks with the voice of the consumer; their lives and the role food and beverage plays.
The seven consumer drivers are the key to your current and future customers. Every major recent development in the FMCG market can be linked to them, and they will underpin the key trends going forward.