Home » Native Announces Limited Edition Collection with Bite-Sized Treat Creator, Baked by Melissa
Native, a better-for-you personal care company, announced a collaboration with handcrafted mini cupcake brand, Baked by Melissa. Available in the form of both personal care products and mini cupcakes, the collection was created in partnership with Baked by Melissa's Founder & CEO Melissa Ben-Ishay to find the perfect balance of fragrance confection for an indulgence in the shower and beyond.
The collection debuts with products including deodorants, body wash and hair care in four scents. The scents are inspired by the NYC brand's most popular cupcake flavors, Tie-Dye Vanilla and Mint Cookie, plus two new exclusive scents, Ginger Lemonade and Fresh Peach (while supplies last).
"What sets Native apart from other personal care companies on the market is our signature scents and our unique collaborations," says Native's leading fragrance designer Natalia Lebedev. "The objective for this collaboration with Baked by Melissa was to create a truly unbelievable and memorable moment for consumers while celebrating flavor and fragrance. We developed the scents by trying Baked by Melissa's best-selling flavors and drew inspiration from there, and collaboratively brainstormed scent combos that inspired new cupcake flavors such as Ginger Lemonade and Fresh Peach."
"Baked by Melissa is about more than just cupcakes. Baked by Melissa is about the overall experience -- the smell, the taste, the look -- I set out to create these treats to make people happy," says Baked by Melissa founder & CEO Melissa Ben-Ishay. "Through this collaboration, we're engaging many of the same senses with the smell, look, and feel of these signature scents within my favorite Native products. My hope is that these products bring that same sense of joy and allow customers to start their day with a fun twist."
The Native x Baked by Melissa Regular, Sensitive and Plastic Free Deodorants retail for $13, and the body wash, shampoo and conditioner retail for $9. The Native x Baked by Melissa personal care products are now available on Native's website and select products can be found in Target stores. The Native x Baked by Melissa cupcake 25-pack is available for $32 at bakedbymelissa.com for nationwide shipping.