Sucre, who was born in the United States and then lived in Venezuela for 20 years, along with Casalú co-founders Gabriel Gonzalez of Venezuela and Gustavo Darquea of Ecuador, first met while attending North Carolina State University. Sucre and Darquea received degrees in Industrial Engineering and Gonzalez in Business & Entrepreneurship. It was throughout college that the three friends began sharing their drink of choice: rum.

"The idea for Casalú began with Ricardo and his dislike for beer. Since we've known each other, Ricardo looked for any option that wasn't beer and when the seltzer boom started, he found his drink. Although, none spoke to him and used rum the way he liked it. Ricardo started experimenting at home with dark-aged rum and a SodaStream and the first version of Casalú was born. He gave it to everyone, and I was one of the first to try it. It just clicked. For us, it didn't make any sense that we could identify a brand with clear Latin roots in every alcohol and liquor category, but none that resonated in the seltzer space. So a few months after I tried the earliest version of Casalú we decided to finally get together and launch the company to bring an authentically Latino seltzer to the market," says co-founder Gabriel Gonzalez.  

There are 60 million Latinos in the US alone. As the biggest minority in the country, they are having more impact on pop culture than ever. Casalú aims to represent the roots of these consumers and bridge the gap between them and the hard seltzer market. Casalú's founders have deep ties to the music, arts & entertainment, sports, and fashion industries. The brand will be supported in the market with an impactful marketing campaign featuring out-of-home advertising, social media marketing, traditional public relations, events, and influencer marketing. To start, Casalú will be self-distributed in the Miami market. The US-based company and founders are headquartered in Miami and are supported by a team of entertainment and drinks industry veterans.