Fire Dept. Coffee's innovative flavors and single-serve cans are available at a pivotal time. Americans have voiced increasing frustration over the influx of pumpkin spice-themed product releases, especially coffee, and are looking to explore better and bolder flavors in the food and beverage category. In its recent survey of 500 Americans, Fire Dept. Coffee found:
The video coincides with the introduction of the new Fire Department Coffee Nitro-Charged, Ready-to-Drink Cold Brew. With the release of its new single-serve coffee in four bold varieties (including Nitro Irish Coffee and Nitro Vanilla Bean Bourbon) Fire Department Coffee is ready to rescue you from the unofficial – and arguably overrated – flavor of fall.