Sweettauk Lemonade chose a clean simple form that speaks to the pureness of the product ‒ a stock "bullet" style PET bottle for its recyclability ‒ and communicates the brand's message through label graphics.
fairlife® SuperKids™ ultra-filtered milk and fairlife® SuperKids™ Chocolate ultra-filtered milk, offered in 8-ounce and 52-ounce bottles, has 125mg of DHA Omega-3 per serving, 12 grams of protein, 35% of the daily value of calcium and no lactose.
The PET plastic bottle is the second most popular consumer pack type, after flexible plastic (in 2016 retail unit volume sales), and is set to grow by 3.9% over the next five years.
Water brands can license the patented technology, keep their existing familiar bottle design, and let consumers turn their empties into practical items like tables, toys and storage cubes.
The most common strategy deployed by many water bottlers to meet sustainability initiatives has been to significantly lightweight their PET containers. However, a recent study found that oftentimes these bottles might meet consumer expectations for convenience and price, but may not minimize the carbon footprint.
As they did with the original GLACÉAU Smartwater label, Coca-Cola European Partners worked with Constantia Flexibles to create a pressure sensitive label that fits with the brand’s values.
