As pet owners seek to provide their animals with the best lifestyles possible, spending on premium quality products is on the rise. According to the American Pet Products Association (APPA), in the past 5 years there has been an increase of almost 25% in pet related expenses, with Americans alone spending an estimated $53.33 billion on their pets in 2012. .
PMMI’s “Pet Food Market Assessment 2013” describes a competitive market, where brands are striving to set themselves apart. Not surprisingly, they’re turning to packaging to set their products apart and responding to consumer needs.
