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Home » packaging development

Articles Tagged with ''packaging development''

Kleenex Brand and Betsey Johnson collaborate

Bold new line of facial tissue inspires self-expression
March 18, 2015
The "Ready to Care" Collection, which includes a mix of bold, eye-catching designs, transforms a multi-functional product into a must-have statement piece that excites the creative side in all of us, inspiring new uses for the product and packaging.
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Smarties takes stand on portion control

March 17, 2015
The new innovative packaging takes portion control a step further by making it more intuitive. By providing portion guidance indicators, consumers can choose how much of the colorful treat they want to consume, while being mindful of portion size.
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Web Exclusive

How to use packaging design to capture consumers’ hearts

Aviv Ratzman
February 27, 2015
Whether it’s your secret weapon, or your piteous downfall, the way you package your product can have a significant influence on consumer behavior.
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Smart displays launch in-store

Menasha Packaging, Shelfbucks to launch first iBeacon ‘smart displays’ for in-store retail merchandising
November 18, 2014
Newest generation of Menasha POP displays could now incorporate iBeacons and the Shelfbucks Smart Display platform to redefine POP merchandising, allowing brands to rapidly measure and adjust in-store campaigns for enhanced shopper impact.
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Web exclusive

Package testing and the bottom line

Michael Kuebler
October 23, 2014
The concept of “packaging” is simple: it’s a material that can be used to wrap, seal or pad a product to protect it from damage.
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Collaboration brings two brands together to package new product

September 23, 2014
Unilever has united the forces of two of its biggest brands to offer a fresh new treat for ice tea lovers.
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Composite cans with peel-off top offer gastight seal for perishable products

August 6, 2014
A key component of the Peel-off Top composite can is its special metal closure, which is similar to the one used on standard tin cans. Along with its excellent barrier properties and consumer convenience, the composite can with Peel-off Top offers marketing advantages.
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Potato chip brand launches football-themed packaging

Football favorites available in three delightful
July 3, 2014
Lay's brings forward its global campaign with international football superstar Lionel Messi for consumers in India,
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Spice brand expands range for broader audience

Bluemarlin designs new Green Saffron range for culinary novices
June 4, 2014
Designed by international brand design consultancy bluemarlin, Green Saffron widens the brand’s appeal to an audience of cookery beginners
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B&CMA to host Baking-Snack Break Lounge at PACK EXPO

The Biscuit & Cracker Manufacturers Association (B&CMA) will, for the first time, host the Baking-Snack Lounge at PACK EXPO International 2014 in partnership with PMMI.
May 29, 2014
The Biscuit & Cracker Manufacturers Association (B&CMA) will, for the first time, host the Baking-Snack Lounge at PACK EXPO International 2014
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    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

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    Packaging Trends Shaping 2026: Where Trust Is Won

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