Rootree of Canada, a Canadian provider of digitally printed flexible packaging, is expanding operations to lead a global movement for greener packaging, including with fully compostable flexible packaging.
A recent survey of 200 U.S. brand managers and packaging stakeholders revealed that 72 percent have seen brand packaging affected by the introduction of more sub-brands, products and SKUs over the past two years. What is driving this trend? The battle for relevance.
As VP of sales and business development, Ferreira will oversee ePac’s direct sales efforts across all sites, build the ePac brand internationally and work with CPG brands to harness the power of digital printing.
With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. collaborated with Coca-Cola to bring the famous "Share a Coke" campaign to India.
Georgia-Pacific has launched Hummingbird digital packaging solutions, providing digital pre-print for a full range of customer needs, from specialty versions to everyday large runs and beyond. Hummingbird offers 110-inch wide web capability for digital pre-print at lengths limited only by converting capability.
The rapid growth and success of digital print are prompting brands to experiment with marketing—improving approval ratings and brand loyalty from consumers—as well as meeting new regulatory demands and evolving new business models.
ePac Flexible Packaging, an all-digital flexible packaging converter, purchased 10 HP Indigo 20000 digital presses to expand operations across the U.S. through mid-2019. The order quadruples production capacity for ePac and is the largest packaging deal for HP to date. The purchase is ePac’s second expansion with the high-capacity HP Indigo 20000 flexible packaging press since launching just 18 months ago with one HP Indigo unit.
In today's digital age, having a great website, creating a personality for your branding and packaging business on social networking sites, and making yourself easily accessible to customers online, has rightly become a top marketing priority for many businesses.
The BoxMaker, a Pacific Northwest leader in digital print production for corrugated packaging, held the inaugural Packaging Experience Summit on January 16, 2018. Major brands from Washington, Oregon and beyond were in attendance to learn from industry experts how to leverage the potential of digital print.
