Articles Tagged with ''ecommerce packaging''

From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.

The post-purchase experience is an area that is often neglected in ecommerce. Branded packaging is more costly than using stock shipping boxes. So many ecommerce businesses feel that it’s simply not worth the investment.

The food and beverage industry is being transformed by growth in e-commerce; however, many grocers see it as the biggest threat to their businesses, according to a recent survey by TD Bank, America’s Most Convenient Bank.

Package theft is a growing problem across America as 36% have reported having a package stolen at least once. C+R Research asked 2,000 consumers who have shopped online in the last 12 months about their experience with theft and what preventative measures they have now taken.

Between labor shortages, customer expectations, automation quandaries and, of course, the high cost of doing business, challenges abound for e-commerce companies — and optimizing processes wherever possible is a priority for everyone.

CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”

For over a century corrugated packaging has carried products around the world, delivering everything from machine parts to computers and food from point of origin to point of use.

It’s no secret that e-commerce is growing. The e-commerce channel itself grew 16% in 2018. With the surge of online shopping outlets, brands have opportunities to reach consumers like never before.

More than ever before, we have the ability to create experiences for our customers that not only solve their immediate problems but also leave them feeling delighted by the process.

It’s estimated that 95% of purchases will be made online by 2040. While household care brands have worked over the decades to build tight supply chains, in this new age of e-commerce, in-store packaging strategies can’t simply be replicated for e-commerce.