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Home » Brand recognition

Articles Tagged with ''Brand recognition''

The Book of British Luxury Packaging
Brand Packaging: Sustainability

The Book of British Luxury Packaging

The 2020 Walpole Yearbook shows the future of sustainable luxury packaging is evolving.
Kristen Kazarian
March 17, 2021
The 2020 Walpole Yearbook forecasts the future of British luxury, with essays from Esquire’s Alex Bilmes, The Economist’s Daniel Franklin, Lydia Slater of Harper’s Bazaar and other leading luxury commentators, as well as stories from 60 Walpole member brands.
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Packaging Strategies Editor's Note Main Image
Editor’s Note

Road Trips and Sinful Snacks

Kristen Kazarian
December 17, 2019

How long has it been since you were on a road trip — a FUN road trip? Not for work or with the family but a solo adventure with no real timeline and no worries? It’s been a long time for me too.


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branding and social media
Brand Packaging: Brand Loyalty

Using Social Media Trends to Build Brand Loyalty

How CPG companies can win over consumers.
Jaclyn Osterloh
June 7, 2019

Social media is crowded. With six billion users combined on Facebook, YouTube, Instagram and Twitter, brands are not only competing with each other, but with their target audience’s family and friends. How do brands develop content that stands out among the tremendous amount of traffic on social media? How can your brand stand out?


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The Importance of Packaging: Understanding What Really Attracts Consumers

The importance of packaging: understanding what really attracts consumers

Tom Spina
December 12, 2017

Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company. 


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  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
    Sponsored byInline Plastics

    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

  • A stack of clear plastic containers, the bottom full of mixed fruit
    Sponsored byInline Plastics

    Packaging Trends Shaping 2026: Where Trust Is Won

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