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Jaclyn Osterloh is an account director at Sparkloft Media. Headquartered in Portland, Ore., Sparkloft Media has specialized in social media since the inception of the medium and continues to foster online conversations for clients around the world through the development and implementation of strategic campaigns on all leading social platforms.
Social media is crowded. With six billion users combined on Facebook, YouTube, Instagram and Twitter, brands are not only competing with each other, but with their target audience’s family and friends. How do brands develop content that stands out among the tremendous amount of traffic on social media? How can your brand stand out?
It's clear that social media, when done right, establishes the connection between brands and consumers. However, CPG brands may find that traditional marketing tactics don't always translate to social media.