I recently spoke with Todd Maute, partner at brand strategy and design agency CBX, to get a glimpse into how store brands continue to grow and differentiate themselves from larger national brands.
Target is launching household brand Everspring for items like laundry detergent, dish soap and paper towels. It’s the company's biggest push to offer sustainable products under one of its private labels.
Consumers will soon see the How2Recycle label on some Costco Wholesale Kirkland Signature™ brand products in stores across the U.S. The retail giant will use the label to make recycling different types of packaging easier.
The private-label food collection rebrand brings fashion back to food, with a collection that captures the stylish, irreverent and unique British style of luxury department store Harvey Nichols.
The Kroger Co. has joined the Sustainable Packaging Coalition (SPC), a membership-based collaborative of like-minded companies striving to advance sustainable packaging. Kroger joins more than 130 brands, manufacturers, government officials, academics and organizations in the SPC. Kroger’s membership reinforces its commitment to driving improvements in the sustainability of packaging across its Our Brands private-label products.
