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In the film Ready Player One, a dystopian culture relies heavily on virtual reality to escape the real world. These types of technologies used to feel so far removed from our current state, but not anymore. Smart technologies and the Internet of Things are at the forefront of changing everything.

This year’s largest, most comprehensive packaging event, PACK EXPO Las Vegas 2019 will take place Sept. 23–25, at the Las Vegas Convention Center. The biennial event co-located with Healthcare Packaging EXPO 2019, is set to bring machinery suppliers together with end users across a host of industries.

Subscription services, grooming kits and self-barbering products are just a few of the hot trends for men’s personal care in the last few years. Even the old-school Barbasol shaving can has a new look, with different colors on the cans and caps for each scent as well as a distinct design technique.

When designing closures for some of the world’s biggest brands, the biggest challenge we must overcome when it comes to e-commerce is ensuring our designs can withstand the impact of being shipped. The second challenge is leak protection.

Trends are funny. Some trends seem to quickly grab the attention of the public, only to fizzle out after the launch of the next trend. In retail, this is most notable with the latest kids’ toy — as soon as the holidays have passed so has the hype.

In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience.

J&J Snack Foods is an innovative national leader in the snack food and frozen beverage industries. To protect product quality, J&J Snack Foods turned to Mettler Toledo Safeline and installed three X-ray systems — one X33 model, and an unusual two-lane X36 model in 2018.

As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.

Digital print technology does not need a separate plate for each print run — unlike offset and flexo printing. Instead, all colors are printed in a single pass. Not having to constantly replace plates is a big cost and time saver.

While creative labeling through colors, shapes, decorative foil or unique typography can help a brand pop off a shelf, they can also help communicate a brand’s story as it works to capture a consumer’s attention.