As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.

As a growing number of consumers elect to purchase groceries online, food and beverage brands must consider ways to capture market share. And while consumers rely on e-commerce for convenience and pricing, packaging is also a part of their online shopping experience, influencing purchasing decisions and longer-term brand loyalty.

To capture consumer attention and increase market share, dairy packaging must convey more than the classic designation of whole, skim or 2%. Today's consumers are interested in food and beverages they perceive as wholesome, nutritious, sustainable and customized to meet their specific lifestyle needs.