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Home » Authors » Pedro Goncalves

Pedro Goncalves

Pedro Gonçalves is the vice president of marketing for Tetra Pak U.S. and Canada.

Articles

ARTICLES

Millennial & Gen Z Pet Parents
Brand Packaging: Pet Food Packaging

Tapping Into the Values of Millennial & Gen Z Pet Parents

Eco-friendly, quality and convenience are what the new generation of consumers expect from brands and packaging.
Pedro Goncalves
July 15, 2019
No Comments

As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.


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ecom

The Package Deal: What Online Grocery Consumers Want

Pedro Goncalves
November 12, 2018
No Comments

As a growing number of consumers elect to purchase groceries online, food and beverage brands must consider ways to capture market share. And while consumers rely on e-commerce for convenience and pricing, packaging is also a part of their online shopping experience, influencing purchasing decisions and longer-term brand loyalty.


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Packaging Dairy for Today's Consumer

Packaging Dairy for Today's Consumer

Does your packaging address the evolving needs of consumers?
Pedro Goncalves
May 10, 2018
No Comments

To capture consumer attention and increase market share, dairy packaging must convey more than the classic designation of whole, skim or 2%. Today's consumers are interested in food and beverages they perceive as wholesome, nutritious, sustainable and customized to meet their specific lifestyle needs.


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