Labeling

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The word “sustainability” is all the rage these days. On the one hand, 56% of U.S. consumers want more sustainable packaging, according to Asia Pulp & Paper. On the other hand, consumers are hesitant to simply trust a brand claiming to be “green.”

Supply chains and the solutions used for managing them have become increasingly important as businesses become more global and interconnected. Globalization and digital technologies are changing business, especially as companies look to accelerate growth and expand into new markets.

NJM, a ProMach product brand, has introduced the Courser™ 230 vial/syringe labeler. The compact labeler can run vials, syringes and other small or unstable packages.

The global e-commerce packaging marketing is projected to see a compound annual growth rate of 11.3% through 2023, cites The Freedonia Group. Apparel and accessories alone took 18% of the market in 2018.

The latest release of Loftware’s flagship Enterprise Labeling Solution, Loftware Spectrum 4.0, enables users to design label printing applications purpose-built for mobile devices, which streamlines global labeling processes.

It’s estimated that 95% of purchases will be made online by 2040. While household care brands have worked over the decades to build tight supply chains, in this new age of e-commerce, in-store packaging strategies can’t simply be replicated for e-commerce.

When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?

Modern thermal printers can produce color labels and flexible packaging — without ink, toner or ribbons. 

Smart packaging is developing rapidly. A major factor driving the growth of the smart packaging market is increasing demand for packaging that indicates and maintains product quality throughout the supply chain.