Classic Foods is pushing flavor boundaries with its new line of Risi® Papas Caseras kettle-cooked potato chips seasoned with authentic Mexican chilies. The chips are packaged in bold colors to showcase their bold flavors.
Brand Bakes communicates baked benefits with new package
February 25, 2013
Kettle Brands potato chips has collaborated with Anthem Worldwide to redesign the packaging of Kettle Brands Bakes. Kettle’s baked potato chip was in need of a packaging redesign to visually communicate that Bakes deliver the same great taste, texture, and satisfaction that original Kettle chips are known for.
Walkers Shortbread, the family-owned Scottish shortbread bakery, adds new “sparkle” to a perennial holiday favorite. New eye-catching packaging for the Festive Shapes line debuted at the 38th Annual NASFT Winter Fancy Food Show. The Walkers Festive Shapes product line offers delicious holiday-inspired pure butter shortbread in the shape of bells, stars, trees and Santa Claus.
Odwalla introduces new brand-wide identity with more shopper-friendly features
January 18, 2013
For the first time in 6 years, Odwalla is introducing a refreshed visual identity. The new creative will be seen brand-wide, across all product offerings, and will include everything from the website to product labels to delivery trucks.