Beer/Wine/Spirits Packaging

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Bibo Barmaid of Annandale, N.J., has partnered with Bemis Co. Inc. to produce individually-sized cocktail mix pouches for the first at-home cocktail machine that produces the perfect drink in less than 20 seconds. Bemis developed the innovative packaging film technology that in tandem with equipment at co-packer T.H.E.M.

 

Ballantine’s takes an innovative move into the Single Malts category with the launch of three new Single Malts designed by Nude Brand Creation.

Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company. 

How big of a factor does color selection play in your package design process? From a consumer's perspective, the color of your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors. 

WaveGrip has launched another multi-packing innovation that provides enhanced hygiene protection for cans throughout the entire supply chain. WaveSafe is the world’s first covered flexible multi-pack carrier for cans. In addition to the advanced WaveGrip carrier it features an additional layer of recyclable and photodegradable PE material, which covers the top of the cans.

Hopes & Dreams, which satirizes stereotypical handcrafted whiskey marketing in its promotion, adds texture and sophistication with a hot stamping foil from brand enhancement specialist API. The bourbon publicizes itself with such underwhelming pull-quotes as ‘Meh’ and ‘It’s good… enough,’ and is aimed at millennials and any whiskey drinkers who don’t take themselves too seriously.

BCGA Concept Corp., manufacturer of Brooklyn Crafted, launches Brooklyn Crafted Mini Bottles, a new line of craft ginger beers cased in 7-ounce bottles. Available in four flavors – Traditional, Earl Grey, Lemon & Lime and Mango – each authentic ginger beer variety is made with 100% fresh, unfiltered ginger pieces you can actually see. 

The global packaging divider market is expected to grow at a CAGR of close to 6% during 2017-2021 period, report projects; food and beverage accounted for close to 33% of total market in 2016, while pharmaceuticals held 27% market share and automotive took 18%.

American packaging firm Ball Corporation debuts three new can sizes to its slate of beverage package offerings: 25 Cl Sleek, 45 Cl Super Sleek, and 90 Cl King.