Get back to basics and reach the customer before they dive into the papers in a product's packaging and toss them aside. Here are four tactics backed by data that you can use on the packaging directly around your product as well as on those shipping boxes your warehouse sends out to e-commerce shoppers.
In this newly created role, Gutberlet will build and lead the Mondi DX team. With a team of internal and new digital experts, he will be responsible for accelerating Mondi’s digital transformation.
Target is launching household brand Everspring for items like laundry detergent, dish soap and paper towels. It’s the company's biggest push to offer sustainable products under one of its private labels.
Amcor has launched AmLite Ultra Recyclable, the first packaging product made from the company’s revolutionary, more sustainable high-barrier polyolefin film that came out last year.
Any trip to the supermarket reveals the latest trend in flexible packaging: stand-up pouches. Aisles are swelling with SUPs as big brands like M&M/Mars, Hershey, Kellogg’s and General Mills switch from lay-flat bags or bag-in-box to stand-up pouches.
The Flexible Packaging Association (FPA) illustrates why brand owners need to more effectively communicate the environmental benefits of flexible packaging to consumers.
It is obvious that the packaging world is taking sustainability in packaging — as well as operations — seriously. The numerous brands, retailers, suppliers and packaging companies that continue to change practices as well as offer lighter, recycled or reusable materials attest to it. But is it enough?
The recent recall of select canned dog food, as well as other pet food, has again put consumers on alert. In January alone, the U.S. Food and Drug Administration announced seven recalls — 15 if you count December 2018. In fact, 60 percent of pet parents are concerned about the safety of pet food, reports Packaged Facts (packagedfacts.com).