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It used to be simple. You knew your brand's positioning, and packaging was about creating a sleek logomark, memorable design or cool marketing message to connect with consumers. That's no longer the case. Modern consumers are savvy and focus on living better, healthier lives and taking steps to save the planet. That means you now also have to take into consideration your industry at large and the broader impact of your product.

Consumers continue to seek out convenience that suits their fast-paced lifestyles. Consumer behavior could reverse, but it is unlikely. What's more likely is that things will only grow more intense and the demand for convenience will only grow more extreme. Fast-moving consumer goods and pharmaceutical products benefit from the cost-to-performance ratio advantage offered by rigid plastics manufacturing.

The Can Manufacturers Institute (CMI) is putting the metal cans strong sustainability profile front and center. CMI created an innovative, effective communication plan that demonstrates to consumers, customers and other stakeholders the positive economic and environmental impact of recycling aluminum and steel cans. The facts show that metal cans are the sustainable, circular packaging choice.

The glass container industry’s efforts to support customer growth in 2019 was highlighted by an increase in shipments of containers for the non-alcoholic beverage, wine and spirits end markets. Shipment and production data collected and aggregated by Precision Consulting show the U.S. glass container industry shipped about 26.5 billion containers to customers in 2019.

Steady, stable, sustainable and innovative. These four words describe the paperboard packaging market today and, we forecast, for many years to come. As part of the Paperboard Packaging Council’s (PPC’s) industry data offering, we keep a pulse on economic trends that will affect the folding carton market. Following are just a few of the developments to expect in 2020.

Ellen Ochoa, the first female Hispanic astronaut, was the keynote speaker at the Packaging & Processing Women’s Leadership Network breakfast at PACK EXPO Las Vegas.

PMMI, The Association for Packaging and Processing Technologies, established the Packaging & Processing Women’s Leadership Network (PPWLN) to recruit, retain and advance women’s careers in packaging and processing.

This year, we compiled an overall, more robust top food and beverage packaging companies list. The list may look different all in one, but there are the same placements near the top.

Packaging is constantly changing, and to keep up with consumer and retail/CPG demand, we have to look at the future as "now." Thinking ahead in order to make trend predictions and how machines and materials can be used is one way to help stay ahead in the ever-changing market.

Lightweighting rigid containers is extremely important for the future of rigid packaging. Overall, plastics are lighter and more efficient than many alternatives. The lighter weight reduces waste, energy use and carbon emissions through the full life cycle of a product.