Innovation is the antidote to overcoming seemingly impossible challenges. Smart leaders will study how some companies have adapted during the current COVID-19 crisis to learn how to implement useful marketing tools in order to quickly pivot their business to overcome any future disruptions.
As the COVID-19 pandemic progresses in both North America and Europe, Avery Dennison's label and packaging materials segment has seen orders jump 40% to 80% from the last week of March through the third week of April, driven by demand for food, hygiene and pharmaceutical products as well as variable information labeling related to e-commerce.
Luminer, a labeling solutions provider specializing in extended content labels, has seen a significant rise in demand for extended content labels for clinical trials – several of which are for drugs related to the pandemic.
With schools closed and many adults working from home, there has been an increase in demand for snack foods. Sales of sweet and savory snacks like cookies, potato chips and popcorn have soared but many consumers are looking for a healthier way to treat themselves.
SpotSee, a global leader in supply chain temperature indicators used to monitor test specimens in the SARS and H1N1 virus outbreaks, is providing hands-off forehead thermometers for essential businesses and companies to help ensure workplace safety.
A surge in demand for canned foods during the COVID-19 pandemic has led metal container manufacturers to speed up production to keep pace. For example, Silgan’s record Q1 earnings are in part because of the jump in demand, and Crown’s website lists 81 open jobs at its 25 U.S. plants.
Ripclear, makers of advanced protective film for outdoor sports eyewear, has created V2 Shield, designed to protect frontline workers battling the COVID-19 outbreak including EMS workers, nurses, police and others.
Americans are drinking their way through the novel coronavirus (COVID-19). Many are holding Zoom video “happy hours” with friends and colleagues, while others are content to imbibe by themselves or with a significant other with no social media necessary.
The July issue of Packaging Strategies highlights active packaging benefits; the private label boom post-COVID, staying competitive with X-ray machinery, a new OpX column, how factory of the future solutions unlock equipment efficiencies, expanding business with new product development and a household care company who believes it’s humor and sustainability that make the brand.