Sheila Heath

Closing the Generation Gap in Packaging

Millennials and senior shoppers have similar, but different, needs…just don’t tell them that.

August 29, 2016

Consumers are increasingly demanding customized products to meet their specific needs. Consequently, there has been a growing trend of brands seeking to cater to different demographics rather than simultaneously to everyone.

Web excluive

How to add sophistication and allure to metal

Using metal embossing techniques to enhance metal packaging

Sheila Heath

November 25, 2014

Whether it is wine or spirits, liquors or premium beers, brands looking for new ways to set their products apart are finding that embossed or debossed metal containers increase attractiveness and help packaging stand out on store shelves by creating a premium aura.

Five Ways Closures Can Build Your Brand

Why an often overlooked packaging component can be a valuable asset.

Sheila Heath

March 1, 2013

Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.

Five ways closures can build your brand

Sheila Heath

October 1, 2012

Despite the increasingly crowded retail shelves, and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features.

Sheila Heath

ARTICLES

Closing the Generation Gap in Packaging

How to add sophistication and allure to metal

Five Ways Closures Can Build Your Brand

Five ways closures can build your brand

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