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Home » Authors » Ian Lifshitz
Ian Lifshitz

Ian Lifshitz

Ian Lifshitz is Vice President of Sustainability & Stakeholder Relations, the Americas for the Asia Pulp & Paper Group. He is responsible for managing an international team leading the company's sustainability, media relations and stakeholder engagement programs across Canada, the United States and South America. Ian has more than 20 years of experience developing sustainability, public relations and other stakeholder strategies for international companies, governments and non-profits, including expertise in managing issues and crisis communication strategies for high-profile companies within the pulp and paper, packaging, retail and telco sectors.

Articles

ARTICLES

Meeting the Increased Demand for Takeout and Delivery with Sustainable Packaging

Meeting the Increased Demand for Takeout and Delivery with Sustainable Packaging

Ian lifshitz
Ian Lifshitz
April 27, 2020
No Comments

As Americans isolate in response to the COVID-19 outbreak, there has been a definitive surge in the demand for food delivery. Apps like Uber Eats and Grubhub have seen a significant uptake in orders placed and have become a lifeline for struggling restaurants.


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Boosting Sustainability and Your Bottom Line with Folding Boxboard

Boosting Sustainability and Your Bottom Line with Folding Boxboard

Ian lifshitz
Ian Lifshitz
May 23, 2018
No Comments

Folding boxboard (FBB) innovation is changing the global standard. As this on-the-rise packaging technology continues to become more prevalent globally and in the North American market, printers must be aware of both why the market is on the up and up, and how they can best adapt to this technology to give their package printing customers the end-results they desire.


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frozen food

Fresh Take on Frozen Foods

High-quality, sustainable packaging can defrost consumers' views of a sluggish market segment.
Ian lifshitz
Ian Lifshitz
September 22, 2017
No Comments

The frozen food industry has come a long way in the past several years. Gone are freezers of the past filled simply with fish sticks, freezer-burned vegetables and year-old TV dinners. Many brands today are offering high-quality meals that can easily be heated and served on demand.


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sustainable packaging
Sustainable packaging

Winning customer loyalty through sustainable packaging

Ian lifshitz
Ian Lifshitz
September 8, 2017
No Comments

In the food and beverage market, interesting packaging designs, shapes and materials may catch the eye of shoppers perusing the shelves, but it’s not the sole element driving purchasing decisions.


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Three Ways Packaging Can Help Get Your Grocery Products off the Shelf

Three ways packaging can help get your products off the shelf

Ian lifshitz
Ian Lifshitz
May 9, 2017
No Comments

What is it that actually gets the attention of today’s consumer and convinces them to grab an item off the shelf? 


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Boosting Paper Recyclability

Boosting Paper Recyclability

While many view paper packaging as more recyclable than other materials, consumers are demanding greater accountability. That’s why brand owners must keep the environment in mind.
Ian lifshitz
Ian Lifshitz
April 12, 2017
No Comments

Everyone is familiar with “the three Rs”—Reduce, Reuse, Recycle. These are individual actions consumers can take in their daily lives to be more environmentally friendly, but it’s also important to remember that brands play an important role here.


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Packaging Strategies Web Exclusive
Packaging for generations

Three packaging considerations to meet the needs of Baby Boomers

Ian lifshitz
Ian Lifshitz
November 17, 2016
No Comments

The habits and preferences of Millennials have dominated news headlines and been a major focus for marketers. 


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Packaging Strategies Web Exclusive

Is it time for packaging to get personal?

Ian lifshitz
Ian Lifshitz
December 10, 2015
One Comment

Personalized packaging used to be exclusive to luxury brands and high-end gifts, but today mass consumer-friendly brands are getting personal with their customers


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Packaging Strategies Web Exclusive

Sustainable packaging becoming a must have in food industry

Ian lifshitz
Ian Lifshitz
October 1, 2015
No Comments

Movement toward supply chain transparency leads consumers to demand restaurants and food brands list sustainable packaging materials, certifications and sourcing info
 


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52015_Fastfoodwebexclusive

Fast change for fast food?

Ian lifshitz
Ian Lifshitz
May 21, 2015
No Comments

Opportunities for businesses to thrive in a new, sustainable food packaging landscape


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View All Articles by Ian Lifshitz
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