Ian Lifshitz

As Americans isolate in response to the COVID-19 outbreak, there has been a definitive surge in the demand for food delivery. Apps like Uber Eats and Grubhub have seen a significant uptake in orders placed and have become a lifeline for struggling restaurants.

Folding boxboard (FBB) innovation is changing the global standard. As this on-the-rise packaging technology continues to become more prevalent globally and in the North American market, printers must be aware of both why the market is on the up and up, and how they can best adapt to this technology to give their package printing customers the end-results they desire.

The frozen food industry has come a long way in the past several years. Gone are freezers of the past filled simply with fish sticks, freezer-burned vegetables and year-old TV dinners. Many brands today are offering high-quality meals that can easily be heated and served on demand.

In the food and beverage market, interesting packaging designs, shapes and materials may catch the eye of shoppers perusing the shelves, but it’s not the sole element driving purchasing decisions.

What is it that actually gets the attention of today’s consumer and convinces them to grab an item off the shelf? 

Everyone is familiar with “the three Rs”—Reduce, Reuse, Recycle. These are individual actions consumers can take in their daily lives to be more environmentally friendly, but it’s also important to remember that brands play an important role here.

The habits and preferences of Millennials have dominated news headlines and been a major focus for marketers. 

Personalized packaging used to be exclusive to luxury brands and high-end gifts, but today mass consumer-friendly brands are getting personal with their customers

Movement toward supply chain transparency leads consumers to demand restaurants and food brands list sustainable packaging materials, certifications and sourcing info