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Home » Authors » Jorge Izquierdo
Jorge Izquierdo

Jorge Izquierdo

Jorge Izquierdo is vice president of Market Development at PMMI, The Association for Packaging and Processing Technologies.

Articles

ARTICLES

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PACK EXPO Connects: Show

Tips for Thriving in an Ecommerce Marketplace

Flexibility, collaboration and automation offer keys to success in an omnichannel world.
Jorge izquierdo
Jorge Izquierdo
November 1, 2020
No Comments
Let’s face it: The ecommerce revolution has not only changed the rules for consumer packaged goods (CPG) companies, it has created a whole new game in which COVID-19 has only cemented the need for brands to adapt.
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Massman Automation’s GP-M3000 pouch filling machine
PACK EXPO Connects: Show

Cannabis Gets Ready for Its Close-Up

Despite ongoing legal hurdles, an increasingly diverse market is poised for automation.
Jorge izquierdo
Jorge Izquierdo
November 1, 2020
No Comments
It’s safe to say that within the next decade, the everyday routine of millions of American consumers will integrate some type of cannabis, whether as a functional food and beverage ingredient, a beauty product, or as a health or mood aid.
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What’s in Your Sustainability Tool Kit?

What’s in Your Sustainability Tool Kit?

Jorge izquierdo
Jorge Izquierdo
March 9, 2020
No Comments

Regardless of where companies currently stand on the sustainability spectrum, there is always room for growth — and certainly the demand to support it. As consumer awareness of sustainable brand practices grows, there are some considerations that companies must make to catch up or stay ahead of the curve.


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Embracing Sustainability in Food and Beverage Processing

Embracing Sustainability in Food and Beverage Processing

Tackling Ethical Consumption in a Growing World
Jorge izquierdo
Jorge Izquierdo
January 23, 2019
No Comments

As the Earth’s population is expected to grow by more than two billion people in the next 30 years according to a 2017 United Nations report, it will become more imperative to address the sustainability of food processing. Population growth translates to higher required food output and consumers—specifically millennials—have concerns surrounding the environmental impact of today’s food supply chain. This leads them to seek out brands that proactively address the matter.


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Brands must protect their products

Companies Must Create Packaging that Guards Product and Brand Integrity

Jorge izquierdo
Jorge Izquierdo
January 26, 2017
No Comments

Packaging  must protect the product on every level to ensure a positive consumer experience and build brand loyalty. 


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Jorge Izquierdo, PMMI
PMMI Corner

Setting good and great brands apart

A commitment to sustainability and wellness is an increasingly competitive tool to drive consumer preference.
Jorge izquierdo
Jorge Izquierdo
August 15, 2016
No Comments

As brands seek to tap into sustainability and wellness trends, brand owners can make significant strides in the arena with clean labels, transparency – both figuratively and literally – and by striving to reduce their carbon footprint throughout the supply chain.


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Jorge Izquierdo, PMMI
PMMI Corner

The flexibility factor

Flexible packaging offers consumers a plethora of benefits.
Jorge izquierdo
Jorge Izquierdo
May 11, 2016
No Comments

Its unique benefits have made flexible packaging the second largest packaging segment.


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Consumers want transparent, sustainable packaging
Market Trends: Health Food Packaging

Trends in snack food packaging: From transparency to portability

As increasingly health-conscious consumers root out chemicals from their diets, packaging comes into play.
Jorge izquierdo
Jorge Izquierdo
March 11, 2016
No Comments

As health-conscious consumers pay more attention to the substances that enter their bodies and the environment, they also expect that organic food packaging will be all-around ecologically friendly to ensure they aren’t consuming any “accidental” ingredients.


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Jorge Izquierdo, PMMI
PMMI Corner

The sustainability factor

Companies that aim to reduce the environmental impact of their packaging earn the favor of consumers.
Jorge izquierdo
Jorge Izquierdo
February 3, 2016
No Comments

Leveraging the desire for more sustainable packaging can significantly help brands drive sales and consumer loyalty.


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Jorge Izquierdo, PMMI
PMMI Corner

Global trends unite packaging world

Jorge izquierdo
Jorge Izquierdo
November 10, 2015
No Comments

Health and wellness, environmental awareness and recycling, and a growing middle class are worldwide trends and worldwide packaging drivers.


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View All Articles by Jorge Izquierdo
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2021 April

We take a look at some of the ways the packaging industry is moving forward with sustainability in this issue. We also cover how one company is dealing with the cardboard shortage, and why some cardboard, namely from pizza boxes, may not need to be tossed into the garbage.

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