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Home » Authors » Marsha Frydrychowski

Articles by Marsha Frydrychowski

Shrink Sleeve Label Design

Shrink Sleeve Label Design

As companies switch product labels to shrink sleeves as part of their rebranding strategy, it’s important to understand the primary challenge of the shrink sleeve label design process
Marsha Frydrychowski
March 18, 2019
No Comments
As companies switch product labels to shrink sleeves as part of their rebranding strategy, it's important to understand the primary challenge of the shrink sleeve label design process: accounting for shrink distortion in the artwork origination process.
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Smart Labeling Applications for the Healthcare Industry

Smart Labeling Applications for the Healthcare Industry

Marsha Frydrychowski
January 25, 2019
No Comments

As hospitals, labs and entire supply chains adopt RFID technologies, they become smarter. Smart labeling provides another layer of visibility, efficiency and, ultimately, patient safety to the healthcare industry.   


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The Year of Change: 6 Pharmaceutical Packaging Trends

The Year of Change: 6 Pharmaceutical Packaging Trends

Marsha Frydrychowski
April 18, 2018
No Comments

Up and down the supply chain, the pharmaceutical industry will work hard to achieve traceability per DSCSA standards. Greater consumer demand and a heightened focus of customization at the patient level will force smaller batches and shorter lead times for packagers. Through all of the changes, quality management remains top-of-mind for pharmaceutical packaging manufacturers.


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chemical labeling

Chemical labeling with ECLs

Marsha Frydrychowski
January 24, 2017
No Comments

Expanded content labels (ECL) are a multi-paneled labeling option designed to display extensive amounts of information. 


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extended content labels for packaging

Chemical Labeling: Using ECLs While Abiding by Regulations

Marsha Frydrychowski
January 21, 2017
No Comments

Expanded content labels for chemical manufacturers must follow a multitude of regulations from governing bodies. 


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Packaging Strategies blogs

The other green market — cannabis

Marsha Frydrychowski
December 9, 2016
No Comments

Legal marijuana sales are expected to hit $6.7 billion in 2016, with the market expected to climb to $21.8 billion in sales by 2020. 


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3 packaging tips for new FDA labeling

Three steps to plan for the FDA’s new food label rules

Marsha Frydrychowski
October 18, 2016
No Comments

Most in the packaging industry will be required to adhere to the new rules within two years (2018).


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Bang for Your Buck

Six Ways to Get More Bang for Your Buck on Labels

Marsha Frydrychowski
July 5, 2016
No Comments

Following these guidelines can help your brand get the best value from your label order.


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Packaging Strategies Web Exclusive
Package development

Six ways to get more bang for your buck on labels

Marsha Frydrychowski
June 16, 2016
No Comments

The most cost-efficient label solutions vary from product to product. But follow these six guidelines, in partnership with your label supplier, and you can be confident you’ll get the best value for your label.


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February 22, 2023

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June 6, 2023

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