Marsha Frydrychowski is the director of marketing services at Resource Label Group. Frydrychowski has more than 15 years of experience working with consumer packaged goods companies in marketing, packaging and branding. She leads marketing efforts for Resource Label Group, a full-service label manufacturer with locations throughout the U.S. and Canada.
As companies switch product labels to shrink sleeves as part of their rebranding strategy, it’s important to understand the primary challenge of the shrink sleeve label design process
As companies switch product labels to shrink sleeves as part of their rebranding strategy, it's important to understand the primary challenge of the shrink sleeve label design process: accounting for shrink distortion in the artwork origination process.
As hospitals, labs and entire supply chains adopt RFID technologies, they become smarter. Smart labeling provides another layer of visibility, efficiency and, ultimately, patient safety to the healthcare industry.
Up and down the supply chain, the pharmaceutical industry will work hard to achieve traceability per DSCSA standards. Greater consumer demand and a heightened focus of customization at the patient level will force smaller batches and shorter lead times for packagers. Through all of the changes, quality management remains top-of-mind for pharmaceutical packaging manufacturers.
The most cost-efficient label solutions vary from product to product. But follow these six guidelines, in partnership with your label supplier, and you can be confident you’ll get the best value for your label.
