Dr. Bryce Rutter is an expert in ergonomic design and specialist in hand-intensive product and packaging design. His work ranges from food and beverage to beauty and personal care products. As the founder and CEO of Metaphase Design Group, he develops singular design innovations. Rutter frequently speaks at packaging design events. He has received more than 120 design awards and more than 100 patents.

A Kiss & A Handshake: Ergonomics in Packaging Design

Ergonomics and haptics—two crucial factors in packaging design—can launch a product romance for beverage consumers.

Creating a tangible and functional connection between a beverage brand and its user involves ergonomic research and a haptic design. To brands, this may seem like a minute detail, but the consumer thinks and feels otherwise.

Packaging on the go

Designing an easy-to-use product for on-the-move consumers.

For decades, the food and beverage industry has been driven by manufacturing technologies, line speeds and unit costs. But, in spite of record levels of consumers demanding frustration-free packaging, companies have paid little attention to the design for consumer experience.

Designing Packaging To Match Hand Dexterity

Keep these five factors in mind to create frustration-free packaging that consumers can easily handle

Everyone has had the classic clamshell nightmare: dealing with plastic tough enough to cause injury after you manage to break into it.

CPX20: Cannabis Products Exchange is a unique new event spotlighting the latest in the development and production of legal cannabis edibles and beverages. This interactive two-day conference is designed to inform and inspire the ideation, innovation, research and development, manufacturing, packaging, distribution, and consumer safety of legal cannabis edibles and beverages.

Your one-stop shop for all things converting is back in 2020 with additional exhibit space! Celebrating 13 years as the only one-day expo exclusively located in the Midwest, Converters Expo unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers.

Packaging Strategies

2020 February

In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.

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Bryce Rutter PhD

ARTICLES

A Kiss & A Handshake: Ergonomics in Packaging Design

Packaging on the go

Designing Packaging To Match Hand Dexterity

Packaging Strategies

2020 February