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Home » Authors » Bryce Rutter PhD
Bryce Rutter PhD

Bryce Rutter PhD

Dr. Bryce Rutter is an expert in ergonomic design and specialist in hand-intensive product and packaging design. His work ranges from food and beverage to beauty and personal care products. As the founder and CEO of Metaphase Design Group, he develops singular design innovations. Rutter frequently speaks at packaging design events. He has received more than 120 design awards and more than 100 patents.

Articles

ARTICLES

DNA of user fingertips
Market Trends: Beverage Packaging

A Kiss & A Handshake: Ergonomics in Packaging Design

Ergonomics and haptics—two crucial factors in packaging design—can launch a product romance for beverage consumers.
Bryce rutter author
Bryce Rutter PhD
May 16, 2018
No Comments
Creating a tangible and functional connection between a beverage brand and its user involves ergonomic research and a haptic design. To brands, this may seem like a minute detail, but the consumer thinks and feels otherwise.
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2Materials-C-braille.jpg
Materials Technology: Package Development

Packaging on the go

Designing an easy-to-use product for on-the-move consumers.
Bryce rutter author
Bryce Rutter PhD
July 14, 2017
No Comments

For decades, the food and beverage industry has been driven by manufacturing technologies, line speeds and unit costs. But, in spite of record levels of consumers demanding frustration-free packaging, companies have paid little attention to the design for consumer experience.


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Designing Packaging To Match Hand Dexterity

Designing Packaging To Match Hand Dexterity

Keep these five factors in mind to create frustration-free packaging that consumers can easily handle
Bryce rutter author
Bryce Rutter PhD
March 7, 2017
No Comments

Everyone has had the classic clamshell nightmare: dealing with plastic tough enough to cause injury after you manage to break into it.


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