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Home » Authors » Renée Whitworth

Renée Whitworth

Renée Whitworth, strategic director, Flood Creative (www.floodcreativeny.com), has been a brand consultant for over 20 years, combining consumer empathy and trends in order to help every facet of design come together with a singular, shared focus. She manages all aspects of visual and verbal positioning, brand identity, packaging and print design for entrepreneurial brands as well as the Fortune 100. Her current and previous clients include: Boston Beer, Burlington, Campbell's, Coca-Cola, Colgate-Palmolive, General Mills, InZone, Johnson & Johnson, Kayser Roth, Kimberly Clark, Kraft, Nestle, Pepperidge Farm, Sun Products and Unilever.

Articles

ARTICLES

remputation

Strategically Rebuilding Center Store Brands' Reputation

Renée Whitworth
June 5, 2015

Brands should use packaging to shift customers' old perceptions.


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sprigs banjess wrist wallet

Keep on Creating

A long-standing accessories brand desires to keep its edge and innovative spirit; a package redesign permits just that.
Renée Whitworth
August 1, 2013

Since 1998, New York-based Sprigs, an established accessory house, has had the mission of enhancing life by melding style and function into products of unique design.


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