Jonathan Asher

Jonathon Asher is the executive vice president of PRS IN VIVO, a company that conducts more than 1,000 research studies annually to help marketers win at retail. Asher can be reached at jonathon.asher@prs-invivo.com.

Overcoming the Hurdles of E-Commerce

Current online displays of consumer packaged goods don’t show products in their best light. Here are some ideas that could help.

Jonathan Asher

August 21, 2017

The explosive growth of online shopping has revolutionized the world of retailing. Clearly, this trend will only continue, creating some uncomfortable disruptions along with tremendous opportunities for retailers, manufacturers and consumers.